“What’s in a name?”, Shakespeare wrote in his famous “Romeo and Juliet”. As you remember, the entire play is based on this statement, and all main characters are trying to say that there is no difference. Well, there is a difference, each name has a meaning.
Same for the company’s name, we call it “branding”. It is a very important to know what was the intent when founders decided how to name the company.
“I didn’t want a robot arm in the logo”, Mujin CTO and logo creator, Rosen Diankov, said. “Robotics has nothing to do with making the robot hardware”.
What is the first thing that comes to your mind when you see our orange/red/grey logo?
It is obvious that the “M” in the logo stands for Mujin, but few of us know about the deeper meaning behind it.
First, the meaning of “mujin”. 無人 means unmanned, no people. Isn’t it the best way to describe what this company is actually doing? In our logo it is written “Mujin,” but without an “i.’” “Mujin” means “no person” in Japanese and this is our concept. Mujin is not just a robotics company, but a place where the automation dream becomes a reality.
The easiest example which helps understand Mujin’s logo would be Artificial Intelligence (AI).
When you have a difficult problem, how do you solve it? So you turn it to simpler problems and solve several to get a solution for a more difficult problem.
Same in the Mujin logo, there are different disciplines such as distributed computation and parallel computation, but robotics also includes electrical engineering, hardware engineering, data bases, computer science engineering, mechanical engineering, etc., and they converge together.
In the same way, the stripes are converging together in the Mujin logo. Then we can see the distributed part which represents the many applications that have stemmed.
In the same way, different disciplines and technologies combined at Mujin to produce many different robotics applications.
As you can see the “M” is not yet complete because Mujin offers infinite possibilities.
The dot on the top of the “i,” can be seen as the head of the person without the body.
The body is “virtual” and encodes that Mujin is about the brains of the operation and not about the hardware.
Rosen believes Japan is the best platform to try and build Mujin with all the conditions to make it successful. Therefore, the Japanese flag is also represented in this dot.
Red and Orange colors are colors of fire, so it is associated with energy, strength and passion.